About
A multidisciplinary perspective, focused on product and brand design.
Design is how I connect products, brands, and people.
WHAT I DO
I’m a Product and Brand Designer in Mexico City, with 8+ years of experience with startups and scaleups. I love connecting product, brand, web, and marketing to create clearer experiences and more consistent brands.
I collaborate with product, engineering, and marketing teams from idea to launch, balancing user needs, business goals, and craft. Ai is a powerful tool in my creative process, opening up new ways to explore visual concepts, animation, and video—with curiosity and design judgment guiding the work.
Product Design
- UX & UI Design
- Web Design
- Design Systems
- Prototyping
Branding
- Brand Identity
- Visual Design
- Marketing Design
- Creative Direction
My Journey
My path started in visual design and art direction, grew into brand systems, and expanded into digital products. Each role has shaped how I connect visual expression with usability—and how I work with teams to turn ideas into experiences people can use.
Aug 2024 – Present
Kueski / Senior Web Designer III
Connecting brand and web performance
As part of Kueski’s Studio team, I design and optimize web experiences for product launches, campaigns, and business initiatives. I partner with Marketing, Product, and Engineering to keep those experiences useful, consistent, and ready to ship.
Improvements to UX, visual design, and information architecture reduced the website’s bounce rate from 52% to 35% in three months. I also build reusable templates and design patterns, and use AI to support ideation and visual exploration.
Mar 2023 – Aug 2024
Conekta / Visual Product Designer
Making payment experiences easier to use
I designed product experiences focused on activation, onboarding, and retention. Working with Product Managers and Engineers, I used research, prototypes, and iterative testing to simplify key flows and validate solutions before implementation.
The work helped bring card adoption to 80% and reduced enterprise onboarding time by 20%. Continuous improvements to payment experiences also contributed to customer retention above 93%.
Jun 2019 – Apr 2023
Conekta / Senior Visual Designer
Building a consistent brand at scale
I led brand design initiatives across digital and print, working with Marketing, Product, and Leadership. During Conekta’s rebrand, I developed visual assets and guidelines that helped teams apply the identity consistently.
I contributed to the creation and evolution of the design system and designed materials for marketing, product, and communications. This role taught me to treat brand identity as a practical system that supports everyday decisions—not just a set of visual rules.
Aug 2017 – Feb 2018
Fondazione LILA Milano / Art Direction Trainee
Designing communication with a purpose
In Milan, I supported national sexual-health awareness campaigns, collaborating with multidisciplinary creative teams on visual concepts and communication materials.
I designed assets for print and digital channels, helping maintain a consistent visual identity across campaign materials. It was an early lesson in using design to make an important message approachable and clear.
Elsewhere
📍 CDMX, Mexico
I live in Mexico City with my fiancée, where I enjoy a good cappuccino and watching the rain from our window. I love connecting with people, both in life and at work. Whenever I get the chance, I travel slowly, taking time to discover new landscapes and try the local food.
Design has always been a part of my life, alongside a love of technology, gadgets, video games, and the small details and visual patterns that catch my eye. These days, much of my curiosity goes into learning and experimenting with AI across different areas of design, while making time for life with my fiancée. I’m excited to see where this new chapter in technology takes us—and what I can create along the way.