Conekta is a tech startup on a mission to enable the digital economy in Mexico. Its online platform offers financial products and services to online stores and large-scale businesses.
CONTEXT
The fintech industry is an area that people are increasingly embracing, along with its terminology. The glossary site emerged as an opportunity to contribute to the industry's adoption and, simultaneously, to raise awareness about our company. Today, it is a tool that is highly useful for anyone seeking to understand concepts quickly and easily.
PROBLEM
Our team discovered that we had low user traffic volume on the Conekta website and we were not effectively finding potential customers. Additionally, we had a limited budget for high-cost proposals.
OUTCOME
Design a responsive landing page for the company's glossary of industry terms, effectively engaging potential users with fintech language in an active and dynamic manner.
Understanding, Streamlining User Flow, and Design
Recognizing the multitude of opportunities to actively engage potential users in the industry and create effective conversion with the company, we identified the behavioral patterns typical of an average user. We simplified this pattern and decided to implement a glossary of terms as a solution to generate clicks that lead to effective contact with potential clients.
Opportunity
Increasing user traffic and connecting with more people at a low cost
Low user traffic→ Functional Glossary
The glossary should be visually clean and simple, yet easy to navigate to find any industry term without losing your position on the site.
Few leds → Glossary connected to the website
The content should be aligned with Conekta's design system so that it doesn't feel external, but rather a part of the website, allowing users to continue navigating the site after viewing the term.
Low budget→ Use internal resources and the company’s team
Without requiring budget, we managed to create a website as a strategy to engage potential clients more efficiently.
Outcomes
Design of a responsive landing page for the devices most commonly used by users, prioritizing desktop screens (60%) and mobile (38%). Positive response from users, observing a significant increase in user traffic between the glossary, the website, and the contact button. Organic user traffic to the glossary accounted for 63%, compared to 28% originating from other pages within the same site. Website: conekta.com/glosario
63%
Organic user trafficNew fixed search system Clean & responsive website
